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Logitech

Team Project  |  6 Weeks  |  2023

University project in collaboration with Logitech and guided by their design team.

Brief: Can contextuality add improvements to performance and immersion in gaming?

Research and User Insights

Carried out primary and secondary research to understand the current user experience.

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Existing Products

Researched contextuality in existing gaming products.

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Interviews & Surveys

Interviewed and surveyed gamers of all skill levels, from beginner to professional.

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Gaming Observations

Observed gamers of different skill levels to gain insights into their playing habits.

Theme Exploration

During idea generation, seven themes were identified: maintaining immersion, enhanced immersion, player rage, streaming, customizability, emotional state, and camera orientation. Moving into concept development, we chose to focus on enhanced immersion.

Aesthetic Inspiration

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Concept Development 

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Enhancing immersion through wearable technology.

Early Storyboarding

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User Testing

Early Development of Form

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Hot and Cold Simulation

We assessed the impact of warm and cool sensations on the players neck during game play using a 3D printed model and metal strips heated or cooled to simulate the in-game environment.

Adaptive Lighting 

We incorporated a light feature to enhance the sensory experience during game play. When the player entered a warm or cool game environment, warm and cool lighting was activated to extend the player environment.

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Haptic Feedback

To simulate haptic feedback, we used a massage gun to provide vibrations to a 3D printed prototype. This was tested while the player engaged in an FPS game experience both shooting and being shot at.

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3D Printed Prototypes

Refinement of Form.

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Product Features

The product focuses on gaming immersion through sensory experiences by extending the in-game environment into the players immediate surroundings.

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Environmental Adaption

The in game environment extends to the users immediate surroundings with adaptive lighting and heating/cooling features, enhancing the players immersion.

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Haptic Feedback

Haptic feedback enhances immersion by providing tactile sensations that align with in-game actions, making gameplay engaging and realistic.

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Heart Rate Sync

Syncing lights to the users heartbeat allows us to reflect their emotional state, creating a more immersive experience and a visually engaging experience to viewers.

The Experience

The products immersive capabilities and feature functionality are shown in the scenarios below, illustrating how the players experience adapts based on the game being played.

Adventure Game

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The LED's glow in a warm orange hue, reflecting the in game elements. 

Heat is released from the back of the device, creating a warm sensation on the users neck.

Cool air flows from the front of the device onto the users face and neck simulating the environment.

The LED's glow in a cool blue hue reflecting the cold environment.

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As the figure appears, the users heart rate spikes, and the LEDs begin to pulse in sync with their heartbeat.

Heart rate is continuously monitored. 

LED's are off due to dark environment.

As the figure appears, vibrations are triggered in its direction.

Horror Game

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The device vibrates to the left side as the player goes off track and the vehicle trembles. 

Cool air flows from the front of the device onto the users face and neck simulating the experience of driving in open air.

The LED's glow in a cool blue hue reflecting the wet and cool game environment.

Racing Simulation

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The device vibrates from the front when an explosion occurs in front of the player.

The LED's glow in a warm orange hue, reflecting the fire explosion happening in the game. 

Heat is released from the back of the device, creating a warm sensation on the users neck as the explosion unfolds.

First Person Shooter Game

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Final Product Renders

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